Winning Back Working-Class Voters: New Firm by Former Sanders and Fetterman Campaign Consultants
A group of Democratic strategists, known for their work with Bernie Sanders and John Fetterman, are starting a new firm called Fight Agency. The goal is to support nontraditional candidates with a populist, anti-establishment approach, including left-leaning independents.
Reimagining Political Strategies
The launch of Fight Agency reflects a shift in Democratic tactics following recent elections. With President Trump’s success among working-class voters, the party is reevaluating its outreach methods.
The core team at Fight Agency includes Rebecca Katz, Julian Mulvey, and Tommy McDonald, all seasoned professionals with a track record of supporting unconventional candidates.
Challenging the Status Quo
The consultants behind Fight Agency have a history of working with candidates who defy traditional norms. Their willingness to challenge party conventions has set them apart in the political landscape.
While the firm’s client list remains confidential, they are gearing up for future campaigns, with a focus on the 2026 midterms and the 2028 presidential race.
Embracing Authenticity
In a departure from the quest for perfection, Fight Agency advocates for candidates with authenticity and a genuine connection to voters. They believe in the power of rawness over polished personas.
McDonald, known for his work with independent candidates, emphasizes the appeal of outsiders and working-class representatives in today’s political climate.
Lessons for Democrats
The success of Sanders, Fetterman, and Gallego serves as a blueprint for Democrats seeking to reconnect with blue-collar voters. Their ability to resonate with diverse audiences is a key strength.
By adopting anti-establishment and populist messaging, these candidates offer insights for the party’s future direction. Fight Agency aims to leverage these lessons in their upcoming campaigns.
With a focus on authenticity and grassroots appeal, the firm is poised to make an impact in reshaping political narratives.
